Note on the video: Hand in Hand now charges $117 for an hour of one-on-one consulting, $250 an hour if that consultation is with Patty.
What are your dollar goals for the amount of money you would like to make from your Parenting work per month? Be sure to add in business expenses, taxes, travel, childcare, and any other expenses that make this work possible.
Which kinds of Hand in Hand work can you do to make this possible?
Which kinds of Hand in Hand work do you most enjoy doing that will keep you going and may also help make this possible?
How can you balance those two types of work to achieve both the financial goal and meet the needs of your personal mission in doing this work?
How much of each types of work do you need to do?
What type of marketing plan will give you the participants you need?
An Example Plan
Let’s say you want your Parenting work to bring in $2,000 a month ($50-$60 an hour, $24,000 a year.)
The work that you can do includes giving mid-sized group parent education talks, teaching Starter classes, running support groups, and one-on-one consulting.
The work that you really love to do is helping families with troubled sibling issues find a healthy way to be a happy, united family.
One parent ed talk each month will bring in $250, a new Starter class each month will bring in $1500, running a weekly SkillBuilding group will bring in $320 a month, one consultation will bring in $75. That puts you over your $2000 a month goal, leaving a little slack for cancellations, room rentals, etc.
The parent ed talk will take 2 hours to prep and 2.5 hours to give a 1.5 hr talk with prep and questions. The Starter class will mean 18 hours of work with setup & stragglers, not all of it fitting into this month. the SkillBuilding will take 10 hours for the month, the consultation will take .5 to setup and 1 hr to do. So you have just worked 34 hours in a month for $2000, or ~$60 an hour.
And hopefully you still have time/energy to offer a free or very low-cost Get Ready for a New Sibling workshop at your local library, community center, Babies R Us, or birthing center which will take you 3 hours to coordinate and prep and 3 hours to present. That takes your hourly wage down to $50 an hour, keeps your income the same, helps build continuing business and meets the deeper mission in your work. Or maybe you could find a local group or a small grant to sponsor this work for $350 and then your income and wage would go up.
You could rearrange these work types to suit your schedule, perhaps doing two online Starter classes instead of the in-person class. That would take roughly the same amount of time and give you $1400 income.
Next we’ll discuss designing the Marketing Plan to make all these things happen.