How do you want parents to be feeling after they have read your Bio page? That’s a very good place to start when you begin imagining what to share on the page.
Choose one to three emotions you’d like parents to feel when they have digested your page a bit and ask yourself what gives people that feeling? If you want parents to go away knowing that you have the warmth and approachability for them to be able to ask you for help on anything, maybe you want to share a video on your Bio page. If you want parents to feel trust and confidence in your ability to share good information with them, maybe you include mentions of your training, experience and links to the research around the Hand in Hand approach.
Take some time to really think about the picture you want to use on the Bio page. Ask other people how they see the headshot you have chosen. What does it “say” to them? Check the words they give you after looking at your picture with the things you want parents to feel. Are they in the same vein?
Take these two pictures of Patty that we regularly use. One says “parenting can be fun,” “we understand the playful way of doing things,” or “let kids laugh!” The other says, “I’m listening,” “I’m ready to help,” “You can tell me whatever you need to.”
What does the right picture for your Bio say?
Steph Parkers picture says, “I’m a parent,” “I’m in it too,” and “I’m ready to be real with you.”
Michelle Carlson’s picture goes in a very different direction. It says, “I’m a professional,” “I’ve got this,” and “I’m ready to go to work for/with you.”
All four images can work, but they communicate very different things.